The inspiration came from her own experience: with numerous events each year, she was tired of accumulating clothes she only wore a couple of times. Why not rent those garments, reducing expenses and embracing sustainability?

However, in 2020, the coronavirus crisis challenged Mimage's initial steps. With events canceled, María focused on reinventing and developing her online channel, overcoming obstacles and learning valuable lessons.

That same year, in July, Mimage presented its first in-house design: the Lanzarote dress. In 2022, it launched its first full collection.

In September 2023, after four years in Alicante, Mimage moved its store to Granada, consolidating its position as a benchmark in sustainable, high-quality fashion.